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Link Requirements

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This is a valuable resource for our web site visitors, therefore please be aware of the following requirements. This is to protect you and us from 'link spam' that does nothing to improve your ranking, and can in fact harm it.

For more information about ethical search engine marketing, please see the Search Engine Professionals website. The requirements for sites we link to are summarised below:

 

Your site MUST be relevant to ours. Relevancy is king in the new search engine algorithms.

 

The other sites you link to must be relevant as well.

 

We must be able to locate clearly a link from your site to ours within 3 mouse clicks of your home page.

 

Your web site must be Search Engine visible/friendly i.e have a home page with a Google page rank of 4 and above.

 

Do NOT name your link pages link*.htm as Google doesn't like this - we are not a link farm!

 

Your web site must be written in English.

 

Your web site must not be pharmaceutical or gambling related, or contain links to such sites.

 

Your web site site must not be adult related or contain links to such sites.

 

The link page urls that you use on your site must be static
i.e. no ? or & characters in them - Search Engines don't like following such links.

 

Please rotate your links - we do not wish to be on linkpage_32.htm
because other sites list themselves as 123.com, abc.com etc.

Remember swapping links alone is not enough! You need to ensure your link pages are Search Engine VISIBLE. If you need help with this, the following web site has some very useful whitepapers on Search Engine promotion to keep you up to date:
http://www.search-engine-professionals.co.uk