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| Link Requirements
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This is a valuable resource for our web site visitors,
therefore please be aware of the following requirements. This is
to protect you and us from 'link spam' that does nothing to improve
your ranking, and can in fact harm it.
For more information about ethical search engine marketing,
please see the Search
Engine Professionals website. The requirements for sites we
link to are summarised below:
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Your site MUST be relevant
to ours. Relevancy is king in the new search engine algorithms.
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The other sites you link to must be relevant
as well.
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We must be able to locate
clearly a link from your site to ours within 3 mouse clicks
of your home page.
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Your web site must be Search
Engine visible/friendly i.e have a home page with a Google
page rank of 4 and above. |
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Do NOT name your link pages
link*.htm as Google doesn't like this - we are not a link
farm! |
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Your web site must be written
in English. |
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Your web site must not be
pharmaceutical or gambling related, or contain links to
such sites. |
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Your web site site must not
be adult related or contain links to such sites. |
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The link page urls that you use on your
site must be static
i.e. no ? or & characters in them - Search Engines don't
like following such links.
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Please rotate your links - we do not wish
to be on linkpage_32.htm
because other sites list themselves as 123.com, abc.com etc. |
Remember swapping links alone is not enough! You need to ensure
your link pages are Search Engine VISIBLE. If you need help with
this, the following web site has some very useful whitepapers on
Search Engine promotion to keep you up to date:
http://www.search-engine-professionals.co.uk
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